Some very exciting news and a huge milestone for the introduction of tenkara outside of Japan: Orvis, the 156-year old fly-fishing company starts carrying our equipment today! That’s an incredible nod of approval to the method and irrefutable evidence that tenkara is here to stay. Needless to say I’m thrilled.
Orvis approached us earlier this year, and while initially a bit reluctant I was delighted that every single person there - from their retail stores as well as the corporate office - just got tenkara. They not only understood the potential for introducing new people to fly-fishing through tenkara, but they were excited about the technique and how it worked on streams. They were also interested in promoting the method, which totally sold me on working with them. I recently visited with Tom Rosenbauer (yes, that’s the answer to this question) and we recorded a podcast together that should be up sometime soon (likely this week).
The press release below just went out:
FOR IMMEDIATE RELEASE
Orvis to Sell Tenkara USA Products
San Francisco, California
Today, San Francisco based company Tenkara USA announced that Orvis, industry leader in fly-fishing equipment, will start carrying Tenkara USA’s rods, line and flies and helping promote the Japanese method of fly-fishing called tenkara.
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