(Daniel): Tenkara USA is entering a new era. From the beginning I feel the company has followed the intended vision for its timeline. On our first year in business (2009) the important thing was to introduce and prove the concept of tenkara in the USA. Year 2 was focused on getting our business foundations in place and further introducing the idea of tenkara to fly-anglers. The third year was a year of discovering tenkara and really finding out as much about tenkara as possible and sharing that in more depth with those who are interested(that’s the year I spent 2 months in a small mountain village in Japan). Our fourth year was dedicated to start bringing tenkara to the masses. And, as I had predicted year 5 would be the year when we would start focusing more on innovations and new product development, not to clutter the marketplace but with the intention of simplifying it, keeping it authentic and making it more intuitive.
In preparation for year 5, I have been looking for a product designer that would be the ideal fit for our company.