We believe in respecting where tenkara comes from because that’s the best way to keep things very simple. We are not inventing a method of fishing, we are here to share the tenkara story with you. We believe in innovating and creating the best products possible, and if anything ever fails we will work to get it fixed quickly so you can be in the water sharing the tenkara story with friends. We love simplicity because it is liberating. It allows us to travel far without worrying about what gear to carry, and it allows us to explore and enjoy tenkara with other activities because simplicity doesn’t take up much room.